Directors and shareholders of struggling businesses are often too traumatised to deal with their failing business. They are often too emotionally involved to take a dispassionate view. They bury their heads in the sand and deal with the problems by running away from them. As their business nosedives, often compounded by family pressures, clear thinking proves to be an elusive commodity.

We at ChannelMoney take the problem away from you and give you a life. We like to think that we take you to a better place. At ChannelMoney, we aim to provide a clear map, showing you how to get from a point of impending doom to a better place.

We will explain your obligations and responsibilities as directors and how to resolve financial distress so what comes out are outcomes that are more acceptable. Whilst for sure there will be a dark shadow of debt over you from trade creditors and funders, we will ask the questions no one else will.

At ChannelMoney, we ask-

• What do you want out of this?
• What is your desired outcome?
• Have you thought about protection from creditors?
• Would a breathing space help you?
• Do you have essentially a good business model but are overwhelmed by debt?
• Can the business be salvaged, leaving behind the debt-ridden corporate entity?
• Can customers be protected?

There is considerable scepticism amongst the risk profession on just how skilled, inclined or motivated the insolvency profession is at undertaking genuine turnaround work. Sadly, all too often, clients of ChannelMoney point to situations which could easily have been salvaged but where the "professionals" involved, instead, simply oversaw a burial, cynically as a fee maximisation exercise. Directors and owners witness the wholesale devaluation of their inherently (good) business, cast aside loyal employees and leave committed customers in the lurch. Also with the bath water goes the livelihood, dreams and aspirations of the directors and owners. We do not want to be one of those "professionals".

ChannelMoney does not believe that business recovery and insolvency should operate in a vacuum. We believe that every business has the potential for rescue. All too often, the SME receives the short end; professionals are not interested, as it simply does not represent an attractive fee proposition. At ChannelMoney, we value every single referral.

Whilst the debate continues on convergence and consolidation, there is today as there has always been, a self-perpetuating cycle of failure and new business. The rate of formal insolvency continues unrelentingly. At ChannelMoney, we recognize that formal insolvency may sometimes be the only option at the end of the line, but we think that directors and owners need to think "rescue first" before being read the last rites. In our view, there is no such thing as pure insolvency.